Woman with beautiful bobbed red hair.
Highlights | Moments

Happy is the new beautiful

#createyourstyle: In its new campaign, Schwarzkopf celebrates personality and motivates you to be the best version of yourself, just like model Anine! Flawlessness? Model measurements? Designer fashion? True beauty is measured differently today: An infectious laugh, intense eyes or healthy hair, cut in a unique style. True beauty looks as good as happiness feels. You can't buy happiness, but you can learn how to cultivate it, increase it and cherish it

Norwegians have it. Thais, too... and of course our model Anine: Happiness. Ask them what makes them happy and they don't name cars, houses, yachts or high end fashion. Values like friendship, freedom, generosity are their measures of true hapiness. Nothing needs to be perfect, but absolutely everything has to feel authentic. A stylish Norwegian with a bowl cut, an Icelandic beauty with a stern ponytail, a Thai beach babe wearing her shiny black hair in an updo decorated with a flower, or Anine, the natural blonde who dyes her hair pillar box red – they all are beautiful in their own way, because they fully inhabit their own unique style: they embrace life and enjoy the moment.

What does happiness mean? Anine tells us in this video:

The happiness formula: here's how it works

Happy smiling Thai woman.

Natural beauty: Thais are amongst the happiest people in the world.

You don't have to move to Iceland to find happiness. After all, Canada, New Zealand and Australia are also amongst the 10 happiest countries on earth. The USA are ranked 14th, Ireland 15th and the UK 19th in the World Happiness Report. No matter where your country stands, you can always improve your own personal ranking. Happiness can be learned, earned and achieved – for free. Who needs a face lift when a deep, healthy sleep makes you feel happier, look healthier and appear younger. Why pay for oxygen treatments when a bit of outdoors exercise will instantly lift your mood. Smiling and positive thoughts will do more for your looks than a dose of botox. Throw in a little quality time with friends and family and you're on your way to a happy, healthy life.

„Happy girls are the prettiest.“

Audrey Hepburn

Anything is possible and can make you happy – even your hair style

A women wearing a simple blonde ponytail.

Stylish and cool: a simple ponytail, popular in Iceland.

Delete right and wrong from your vocabulary. Do what feels right to you. Once you're in tune with your own needs and desires, you may just reinvent yourself. A new haircut or a daring new colour are the perfect way to express a new sense of self. Try something you never would have dared, like a blunt fringe,  80s waves, or an ultra-short buzzcut. Be brave! Or play it safe if that's what feels good to you. A romantic braid, top bun or tousled lob are great changes that won't feel too radical. You could also experiment with colour: A cool icy blonde, pastel highlights, or an ombré look – the possibilities are endless. As is your happiness. Because beauty is fun and doesn't have to be perfect.

Woman with trendy bowl cut.

A trendy bowl cut is bound to make you smile – and feel happy.

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