Celebrity hairstyle with tied up blonde hair
Hair Styling | Hairstyle trends for women

Beauty Revival: The 90’s Are Back

Fashion and beauty trends are cyclical and what goes around usually comes back around, so it’s no surprise that 90’s haircuts are finally seeing a revival. Nostalgia for the decade has peaked, with the current crop of top models and celebrities showing off 90’s inspired beauty trends. From brown matte lips to scrunchies, the 90’s are back and they have never looked better. Take a look at our how-to guide for some of the season’s hottest hairstyles from the 1990s.

The sky-high ponytail rose to fame on the heads of the 90’s popstar. 90’s hair is a look that’s not only easy to pull off, but it’s also mega chic and we’re seeing it everywhere this season. Start with dry hair, gather it and pull it up towards the crown of your head. Make sure you’re pulling your hair up, not back and don’t be afraid to go higher than you would normally. Holding the ponytail in place with one hand, brush out any bumps with the other hand to ensure a smooth, sleek ponytail. Secure it with an elastic, at the center of your head (it should be visible from the front). For that real 90s hair look, hide the elastic by taking a one inch section of hair from the underside and wrapping it around, securing it with a bobby pin. For some added volume and texture, tease the ponytail with a fine-tooth comb, gently combing hair upwards and towards the front. Spray an unused toothbrush with Schwarzkopf styliste ULTIME Crystal Shine Hair Spray and brush down any fly-aways. This tames your 1990s hair without making it completely flat.


A look back into the beauty archives shows that the baby bang was the 90s hairstyle craze. The super short, wispy fringe adorned the foreheads of every major “It girl”; from the decade and this season will see a baby bang revival. We recommend a trip to the salon to get the nineties hair just right. Your stylist will be able to determine the most flattering version for your face shape. Once your bangs are cut, they will require some maintenance. If you prefer a sleek bang, lock in the texture with a flat iron. For a softer effect, blow them out with a small, round brush and direct the ends inwards. Baby bangs lay against your forehead where they easily pick up oils from the skin, so give yours a blast of some dry shampoo at the roots. Give them a quick tousle to evenly distribute the product, and comb your 90s hair into place.


Of all the 1990s hairstyles we’re seeing this season, the most iconic is crimping. Done right, this old school trend is definitely deserving of a second chance. The key is to avoid crimping your entire head of hair completely from roots to ends, and instead use crimps to add casual texture randomly through the lengths. Start by applying Schwarzkopf styliste ULTIME Biotin+ Volume Mousse to wet hair. Brush and blast dry, which creates texture and grip that will hold the crimp. Divide your hair into sections, start with the bottom ones, and begin crimping at the roots. You’ll know you’ve applied enough heat when the hair is too hot to touch. Re-crimp over the last kink to join the sections. To complete your 90s hairstyle, leave the ends untouched and break up your crimped pieces with your hands.


Slap on some brown lipstick and grab your Doc Martens because the 90s are cool again. With our trend guide and step by step how-tos, you can channel your inner 90s girl. So grab your favorite products from the styliste ULTIME line and rock your favorite 90s haircuts.